You know the pull. You’re building your business one direction, then you see someone else doing something that’s working, and before you’ve even thought it through, you’ve dropped what you were doing to go chase it.
I was on a live interview with Cindy Baker this week, and she asked me a question that stopped me for a second.
What is chasing shiny objects costing us.
What I’ve watched it cost, in my own business and in every client I’ve ever coached through it, comes down to four things.
It costs clarity first. Every new opportunity pulls your message and your energy in a different direction, and when you keep turning, your audience stops being able to tell what you’re known for.
It costs trust next. A scattered business makes a buyer wonder if you’re leading them somewhere or just chasing the next best thing. Buyers are more discerning than they used to be, and trust doesn’t get rebuilt by doing more. It gets built by doing the same right thing over and over until it’s boring to you and obvious to them.
It costs authority too. Distraction resets the clock. The entrepreneur who keeps pivoting never stays with one problem long enough to become the obvious answer for the person she’s called to serve.
And it costs stewardship, which is the one that matters most to me as a Kingdom woman in business. Not every open door is an assigned door. The question isn’t whether something is available to you. It’s whether it’s fruitful for you.
Clarity, trust, authority, stewardship. That’s the bill for chasing shiny objects, and most of us have paid some version of it without ever naming it.
Why discernment matters more now than it did five years ago
Here’s the part I keep coming back to. Stanford’s 2026 AI Index found that AI reached 53 percent population adoption in three years, faster than personal computers or the internet ever did. Content is cheap now. Anyone can generate a hook, a script, an idea, in seconds.
So the question stops being can I create more. Everyone can create more. The question becomes can I judge what’s worth creating.
That’s discernment, and it’s not the same as knowing what’s technically accurate for your business. It’s the ability to recognize what’s true, pure, and aligned with God when artificial voices and artificial authority are everywhere you look.
It’s like the old frog in the pot. The water heats up so gradually the frog never registers the danger until it’s too late. That’s what happens to our discernment when we keep exposing ourselves to outside voices without checking them. We start to question what’s real, including our own read on things.
So here’s the deeper question I’d ask before you chase the next opportunity. Is this forming me to hear God more clearly, or is it training me to trust some outside wisdom instead of my own?
The question that sorts your opportunities
If you’re staring down two or three directions right now, don’t start with which one is most exciting or which one pays the most. Start here: which opportunity is most aligned with the assignment God has already given me?
Clarity starts with assignment, not with options. If something deepens your message, strengthens your obedience, serves the people you’re called to serve, and produces peace instead of panic, pay attention to it. If it’s feeding comparison, FOMO, urgency, ego, or the need to prove yourself, slow down and ask if it’s really the next right step.
James put it plainly. A double-minded man is unstable in all his ways. I watched this play out with my dog this morning, a rescue mutt with some hound in him, nose down, darting from one smell to the next without ever landing anywhere. That’s a lot of us in our businesses, and most of the time we don’t even notice we’re doing it.
Discernment isn’t the opposite of obedience, it protects it
I don’t see discernment and obedience as competing with each other. Discernment is what keeps obedience from turning into impulse.
Hesitation says I won’t move until I can control the outcome. Discernment says something different. It says I’m going to seek God, test the fruit, count the cost, listen for wisdom, and then move.
That’s the piece a lot of us miss. You need to move, and keep moving, until He gives you enough light for the next step. The kingdom doesn’t advance through fear-based delay, because fear-based delay is disobedience with better branding. It doesn’t advance through reckless striving either. It advances when a woman hears God, surrenders control, and obeys. And obeying means you move. It means you take action instead of steering a parked car.
I lived this the day I left my government job. I was the breadwinner in our house. My husband was self-employed, and when the painting work slowed down, so did our income. I didn’t have every answer when I turned in my resignation. I had a three-month-old on my lap and a clear word from God: I will provide. I didn’t have the blueprint, the clients, or the timeline. What I had was the growing weight of knowing that staying would require me to shrink, and I wasn’t willing to shrink who God made me to be. That conviction is what gave me clarity, long before I had certainty.
That’s the difference.
Clarity doesn’t always show up as certainty. Sometimes it shows up as a conviction you can’t ignore anymore.
If you’re in the early stages of your business, still working toward consistent 5k and 10k months, and you feel like you’ve been duct-taping the whole thing together, I built something for exactly where you are.
My Kingdom Growth Map has five lanes depending on your stage, so instead of guessing which resource fits, DM me BOLD on Substack and I’ll get you the right one.
On Friday I’m going live again to talk about what comes after you’ve picked your focus, how to implement the next right step, and how to manage your time and energy once discernment has done its job, including a few tricks that have helped me and my ADHD clients stay in motion instead of stalling out.
Substack is your vehicle — Your Business by God’s Design™ is the destination
Kristin Dronchi is a Kingdom Business Strategist who helps Christian women build profitable, sustainable Businesses by God’s Design without being a slave to social media or compromising their values. Through The Kingdom Lens™, she teaches women how to use Substack as the vehicle to build trust, grow authority, and turn their message into traction, sales, and lasting Kingdom impact.
Copyright © 2026 Kristin Dronchi. All rights reserved. This content is the intellectual property of Kristin Dronchi and The Kingdom Lens™.
